
{"context_version":"2026-05-16","generated_for":"all_platforms","site":{"name":"PesanJasa","url":"https://pesanjasa.com","ads_context_url":"https://pesanjasa.com/ads/context.json","currency":"IDR"},"brand":{"name":"PesanJasa","legal_name":"PT Pesan Jasa Indonesia","tagline":"Marketplace jasa dan pekerja rumah tangga terpercaya di Indonesia","summary":"PesanJasa membantu keluarga, majikan, dan pembeli jasa menemukan pekerja rumah tangga, penyalur, freelancer digital, serta penyedia jasa fisik dengan profil, lokasi, dan alur inquiry yang jelas.","market":"Indonesia","languages":["id","en"],"trust_signals":["penyalur dan pekerja dapat diverifikasi","profil pekerja berisi tipe kerja, lokasi, pengalaman, dan ekspektasi gaji","alur Saya Butuh untuk lead berkualitas tinggi","marketplace jasa digital dan fisik dengan kategori terstruktur"]},"business_context":{"category":"Marketplace jasa, pekerja rumah tangga, penyalur, dan service provider","primary_problem":"Iklan jasa sering boros karena traffic terlalu umum. Ads harus diarahkan ke niat beli yang spesifik: cari pekerja, butuh penyalur, butuh jasa, atau ingin pasang kandidat.","primary_offer":"Temukan pekerja rumah tangga, penyalur, dan penyedia jasa terpercaya lewat PesanJasa.","value_props":["lebih cepat menemukan kandidat atau jasa yang relevan","lebih hemat waktu dibanding mencari manual di chat grup atau marketplace umum","landing page spesifik untuk pekerja, penyalur, jasa, dan permintaan jasa","tracking conversion dipetakan agar optimasi iklan tidak hanya mengejar klik murah"],"products":[{"key":"worker_marketplace","label":"Pekerja rumah tangga","offer":"Cari ART, babysitter, perawat lansia, sopir, koki, gardener, dan security.","paths":["/pekerja","/saya-butuh","/ketersediaan-pekerja"]},{"key":"agency_directory","label":"Penyalur pekerja","offer":"Temukan penyalur/yayasan yang memiliki kandidat pekerja.","paths":["/penyalur"]},{"key":"service_marketplace","label":"Jasa digital dan fisik","offer":"Pesan jasa freelance digital, event, cleaning, tukang, dan jasa lokal lain.","paths":["/layanan","/permintaan-jasa","/buat-permintaan"]},{"key":"agency_growth","label":"Lead untuk penyalur","offer":"Penyalur dapat memasarkan kandidat dan menerima inquiry majikan.","paths":["/harga","/promo"]}]},"audiences":{"household_buyer":{"label":"Majikan atau keluarga yang butuh pekerja rumah tangga","stage":"high_intent","needs":["butuh ART, babysitter, perawat lansia, sopir, atau pekerja rumah tangga lain","ingin melihat lokasi, pengalaman, dan kisaran gaji kandidat","ingin kontak penyalur lebih cepat"],"intent_signals":["cari pembantu rumah tangga","penyalur ART terdekat","babysitter Jakarta","perawat lansia terpercaya","sopir pribadi harian"],"recommended_landing_pages":["/pekerja","/saya-butuh","/penyalur"],"exclude_when":["mencari lowongan kerja sebagai pekerja","mencari contoh kontrak atau artikel gratis tanpa niat inquiry","mencari informasi gaji saja tanpa kebutuhan kandidat"]},"service_buyer":{"label":"Pembeli jasa digital atau jasa fisik","stage":"problem_aware","needs":["butuh jasa spesifik dan ingin membandingkan penyedia","ingin estimasi harga atau membuat permintaan jasa","ingin order jasa langsung dengan brief yang jelas"],"intent_signals":["jasa desain logo","jasa website","jasa cleaning service","jasa event","cari freelancer Indonesia"],"recommended_landing_pages":["/layanan","/permintaan-jasa","/buat-permintaan"],"exclude_when":["mencari tutorial belajar skill","mencari template gratis","mencari lowongan freelancer"]},"agency_owner":{"label":"Pemilik penyalur/yayasan yang ingin dapat lead majikan","stage":"solution_aware","needs":["ingin memasarkan kandidat pekerja","ingin profil penyalur terlihat lebih terpercaya","ingin lead majikan yang lebih relevan"],"intent_signals":["cara dapat lead pembantu","promosi penyalur ART","pasang iklan yayasan pembantu"],"recommended_landing_pages":["/harga","/promo"],"exclude_when":["mencari pekerja untuk dipekerjakan sendiri","mencari lowongan sebagai ART"]},"retargeting_visitor":{"label":"Pengunjung yang sudah melihat worker, penyalur, atau layanan","stage":"retargeting","needs":["butuh dorongan kembali ke halaman detail atau form inquiry","perlu pesan trust, respon cepat, dan pilihan kandidat"],"intent_signals":["view worker detail","view agency detail","view service detail","search atau filter listing"],"recommended_landing_pages":["/saya-butuh","/pekerja","/layanan"],"exclude_when":["sudah submit lead atau booking dalam window pendek","traffic internal, staff, admin, dan agency panel"]}},"landing_pages":{"home":{"path":"/","stage":"broad_discovery","goal":"Memperkenalkan PesanJasa dan mengarahkan ke listing atau form Saya Butuh.","primary_conversion":"search_started","recommended_platforms":["meta_ads","tiktok_ads","google_ads"],"key":"home","url":"https://pesanjasa.com/","primary_conversion_label":"Search atau filter dimulai","primary_conversion_priority":35},"worker_listing":{"path":"/pekerja","stage":"high_intent","goal":"Mengarahkan buyer melihat kandidat pekerja yang relevan.","primary_conversion":"worker_detail_viewed","recommended_platforms":["google_ads","meta_ads"],"key":"worker_listing","url":"https://pesanjasa.com/pekerja","primary_conversion_label":"Detail pekerja dilihat","primary_conversion_priority":45},"worker_request":{"path":"/saya-butuh","stage":"conversion","goal":"Mengubah kebutuhan buyer menjadi lead yang bisa ditindaklanjuti.","primary_conversion":"worker_request_submitted","recommended_platforms":["google_ads","meta_ads"],"key":"worker_request","url":"https://pesanjasa.com/saya-butuh","primary_conversion_label":"Form Saya Butuh terkirim","primary_conversion_priority":100},"agency_directory":{"path":"/penyalur","stage":"high_intent","goal":"Mempertemukan buyer dengan penyalur pekerja.","primary_conversion":"agency_contact_started","recommended_platforms":["google_ads"],"key":"agency_directory","url":"https://pesanjasa.com/penyalur","primary_conversion_label":"Kontak penyalur dimulai","primary_conversion_priority":75},"services_browse":{"path":"/layanan","stage":"problem_aware","goal":"Mengarahkan pembeli jasa ke kategori dan detail layanan.","primary_conversion":"service_detail_viewed","recommended_platforms":["google_ads","meta_ads","tiktok_ads"],"key":"services_browse","url":"https://pesanjasa.com/layanan","primary_conversion_label":"Detail layanan dilihat","primary_conversion_priority":45},"service_request":{"path":"/buat-permintaan","stage":"conversion","goal":"Mengubah kebutuhan jasa menjadi permintaan yang bisa dikutip seller/provider.","primary_conversion":"service_request_submitted","recommended_platforms":["google_ads","meta_ads"],"key":"service_request","url":"https://pesanjasa.com/buat-permintaan","primary_conversion_label":"Permintaan jasa terkirim","primary_conversion_priority":95},"salary_guides":{"path":"/panduan-populer/gaji-pembantu-di-bekasi","stage":"warm_research","goal":"Menangkap user yang sedang membandingkan gaji ART/pembantu lalu mengarahkan ke retargeting, pencarian pekerja, atau form Saya Butuh.","primary_conversion":"search_started","recommended_platforms":["google_ads","meta_ads"],"notes":["GSC 28 hari menunjukkan halaman gaji punya impresi tinggi tetapi CTR rendah; gunakan sebagai landing retargeting/content, bukan keyword conversion utama.","Prioritas kota dari GSC: Bekasi, Semarang, Solo, Depok, Jakarta, Surabaya, Bandung, Tangerang, Padang."],"key":"salary_guides","url":"https://pesanjasa.com/panduan-populer/gaji-pembantu-di-bekasi","primary_conversion_label":"Search atau filter dimulai","primary_conversion_priority":35},"pricing":{"path":"/harga","stage":"seller_acquisition","goal":"Membantu penyalur atau provider memahami paket dan mulai promosi.","primary_conversion":"seller_signup_started","recommended_platforms":["meta_ads","linkedin_ads"],"key":"pricing","url":"https://pesanjasa.com/harga","primary_conversion_label":"Mulai daftar penyalur/seller/provider","primary_conversion_priority":80}},"conversions":{"worker_request_submitted":{"key":"worker_request_submitted","label":"Form Saya Butuh terkirim","priority":100,"funnel_stage":"qualified_lead","event_name":"worker_request_submitted","platform_events":{"google":"generate_lead","meta":"Lead","tiktok":"SubmitForm","linkedin":"lead"},"value":50000,"currency":"IDR","parameters":{"value":50000,"currency":"IDR","event_category":"paid_ads","event_label":"Form Saya Butuh terkirim","ads_event_key":"worker_request_submitted"}},"service_request_submitted":{"key":"service_request_submitted","label":"Permintaan jasa terkirim","priority":95,"funnel_stage":"qualified_lead","event_name":"service_request_submitted","platform_events":{"google":"generate_lead","meta":"Lead","tiktok":"SubmitForm","linkedin":"lead"},"value":50000,"currency":"IDR","parameters":{"value":50000,"currency":"IDR","event_category":"paid_ads","event_label":"Permintaan jasa terkirim","ads_event_key":"service_request_submitted"}},"booking_started":{"key":"booking_started","label":"Mulai checkout atau booking","priority":90,"funnel_stage":"checkout","event_name":"booking_started","platform_events":{"google":"ads_conversion_Memulai_checkout_1","meta":"InitiateCheckout","tiktok":"InitiateCheckout","linkedin":"start_checkout"},"value":75000,"currency":"IDR","parameters":{"value":75000,"currency":"IDR","event_category":"paid_ads","event_label":"Mulai checkout atau booking","ads_event_key":"booking_started"}},"seller_signup_started":{"key":"seller_signup_started","label":"Mulai daftar penyalur/seller/provider","priority":80,"funnel_stage":"seller_lead","event_name":"seller_signup_started","platform_events":{"google":"sign_up","meta":"CompleteRegistration","tiktok":"CompleteRegistration","linkedin":"sign_up"},"value":35000,"currency":"IDR","parameters":{"value":35000,"currency":"IDR","event_category":"paid_ads","event_label":"Mulai daftar penyalur/seller/provider","ads_event_key":"seller_signup_started"}},"agency_contact_started":{"key":"agency_contact_started","label":"Kontak penyalur dimulai","priority":75,"funnel_stage":"lead","event_name":"agency_contact_started","platform_events":{"google":"generate_lead","meta":"Contact","tiktok":"Contact","linkedin":"lead"},"value":25000,"currency":"IDR","parameters":{"value":25000,"currency":"IDR","event_category":"paid_ads","event_label":"Kontak penyalur dimulai","ads_event_key":"agency_contact_started"}},"worker_detail_viewed":{"key":"worker_detail_viewed","label":"Detail pekerja dilihat","priority":45,"funnel_stage":"consideration","event_name":"worker_detail_viewed","platform_events":{"google":"view_item","meta":"ViewContent","tiktok":"ViewContent","linkedin":"view_content"},"value":0,"currency":"IDR","parameters":{"value":0,"currency":"IDR","event_category":"paid_ads","event_label":"Detail pekerja dilihat","ads_event_key":"worker_detail_viewed"}},"service_detail_viewed":{"key":"service_detail_viewed","label":"Detail layanan dilihat","priority":45,"funnel_stage":"consideration","event_name":"service_detail_viewed","platform_events":{"google":"view_item","meta":"ViewContent","tiktok":"ViewContent","linkedin":"view_content"},"value":0,"currency":"IDR","parameters":{"value":0,"currency":"IDR","event_category":"paid_ads","event_label":"Detail layanan dilihat","ads_event_key":"service_detail_viewed"}},"search_started":{"key":"search_started","label":"Search atau filter dimulai","priority":35,"funnel_stage":"intent","event_name":"search_started","platform_events":{"google":"search","meta":"Search","tiktok":"Search","linkedin":"search_started"},"value":0,"currency":"IDR","parameters":{"value":0,"currency":"IDR","event_category":"paid_ads","event_label":"Search atau filter dimulai","ads_event_key":"search_started"}},"page_view":{"key":"page_view","label":"Page view","priority":10,"funnel_stage":"awareness","event_name":"page_view","platform_events":{"google":"page_view","meta":"PageView","tiktok":"PageView","linkedin":"page_view"},"value":0,"currency":"IDR","parameters":{"value":0,"currency":"IDR","event_category":"paid_ads","event_label":"Page view","ads_event_key":"page_view"}}},"tracking_plan":{"currency":"IDR","default_event":"booking_started","data_layer_event":"pesanjasa_ads_conversion","event_contract":{"key":"internal conversion key, e.g. worker_request_submitted","platform_events":"provider event names for Google, Meta, TikTok, and LinkedIn","parameters":"value, currency, event_category, event_label, and optional business data"}},"keyword_intent":{"buyer_high_intent":["cari pembantu rumah tangga","jasa pembantu rumah tangga","penyalur pembantu terdekat","agen art","agency pembantu rumah tangga","ART Jakarta","babysitter Jakarta","perawat lansia di rumah","sopir pribadi terpercaya","jasa pembantu harian"],"service_high_intent":["jasa desain logo","jasa buat website","jasa digital marketing","jasa cleaning service","jasa event organizer","cari freelancer Indonesia"],"organic_warm_intent":["gaji art di bekasi","gaji art di semarang","gaji art di solo","gaji art di depok","gaji pembantu rumah tangga bekasi","gaji pembantu di surabaya","berapa gaji art di bekasi","gaji pembantu di bandung","gaji pembantu di tangerang","apa itu art pembantu","apa itu prt","perbedaan art dan prt"],"gsc_opportunities_2026_05_16":{"source":"Google Search Console MCP, sc-domain:pesanjasa.com, WEB, 2026-04-18 to 2026-05-16","summary":"230 clicks, 8.051 impressions, CTR 2,86%, average position 8,0. Most actionable opportunity is salary/definition content with page-one average positions but weak CTR.","use_for_ads":["Pakailah query gaji/arti sebagai audience language, sitelink, SEO content refresh, dan retargeting creative.","Jangan jadikan query gaji/arti sebagai broad conversion search keyword sebelum event Lead/SubmitForm terbukti stabil.","Gunakan kota dengan impresi gaji tinggi sebagai geo copy untuk Meta retargeting dan Google sitelink."]},"negative_keywords":["gratis","lowongan","loker","cara menjadi","contoh","template","pdf","makalah","skripsi","gaji art","berapa gaji","kepanjangan","adalah","arti","apa itu","unduh","download"]},"waste_guardrails":{"budget":{"learning_daily_cap_idr":75000,"validated_daily_cap_idr":250000,"scale_only_after_minimum_conversions":10,"scale_increment_percent":20},"stop_rules":["pause keyword/ad set jika spend melewati 2x target CPA tanpa qualified lead","pause creative jika CTR rendah dan tidak ada search/detail-view berkualitas","jangan scale campaign awareness sebelum event Lead atau SubmitForm terbaca stabil","pisahkan buyer campaign dan seller/agency acquisition agar algoritma tidak belajar audience yang salah"],"do_not_target":["traffic admin, staff, agency, seller, provider, dan panel internal","orang yang hanya mencari lowongan kerja kecuali campaign khusus rekrutmen","kata kunci edukasional murni seperti arti, contoh, template, atau PDF","interest terlalu luas tanpa retargeting atau lookalike dari conversion"]},"utm":{"template":{"utm_source":"paid","utm_medium":"paid","utm_campaign":"pj_{objective}_{audience}_{geo}_{yyyymm}","utm_content":"{creative_angle}_{format}_{variant}","utm_term":"{keyword_or_audience}"},"source_map":{"generic":"paid","google_ads":"google","meta_ads":"meta","tiktok_ads":"tiktok","linkedin_ads":"linkedin"},"medium_map":{"generic":"paid","google_ads":"cpc","meta_ads":"paid_social","tiktok_ads":"paid_social","linkedin_ads":"paid_social"}},"copy_angles":{"hemat_waktu":"Tidak perlu cari manual di banyak chat grup. Mulai dari kebutuhan, lokasi, dan kategori yang jelas.","trust":"Lihat profil, lokasi, pengalaman, dan jalur kontak sebelum lanjut.","specific_intent":"Arahkan iklan ke ART, babysitter, perawat lansia, sopir, jasa digital, atau jasa fisik sesuai kebutuhan.","lead_quality":"Optimasi ke lead dan submit form, bukan sekadar klik murah."}}